Management Consulting Services

CONTINUUM MARKETING ™

A Systematic Process That Unearths Profitable Revenue

Real Management Consulting

Langberg & Co. is a management consulting firm that specializes in, “Designing go-to-market strategies that Unearth Profitable RevenueTM.” As management consultants, we are functionally vs. industry specific. We are “marketing surgeons,” not management generalists. A partial client list is evidence of our ability to bring value to a broad base of companies and industries: AT&T, American Standard, Office Depot, Sprint, J&L Specialty Steel, Dover Corporation, Hallmark, CSX, Michelin, Crayola and Popeyes/Churches.

 

In our world of management consulting, marketing is far more than advertising, public relations and brochures. It is THE way your company connects with customers and structures your go-to-market strategies in a way that best aligns with your most profitable markets.

A significant point of difference between our firm and other management consulting firms is that our approach is not from a system, financial or operational perspective; but rather from an integrated marketing perspective. This marketing integration is guided by a defined discipline that has continually proven to unearth primary issues, obstacles and opportunities. Our perspective places significant emphasis on a company’s external environment (industry and market dynamics, customers and competition)

What Makes Us Different

The foundation of our approach is based on a two-year analysis by our firm, titled “Corporate America’s Relationship With Marketing.” The study resulted in the development of an innovative process we titled: Continuum Marketing™. It is a systematic, highly disciplined, real-world approach designed to achieve maximum marketing effectiveness on a repetitive and reliable basis. The analysis revealed a direct correlation between how well companies integrate the 16 Elements of their “Marketing System” with their ability to enhance sales, profits and market share.

Continuum Marketing™ has proven to successfully get to the root-cause of what inhibits a division or company’s sales and profit performance, while addressing the complexities of today’s increased market fragmentation, intensified competition and changing buyer dynamics.