Langberg & Co. formed Integrated Marketing Research (IMR) shortly after opening its doors in 1989. Why? Because we believe every good marketer needs meaningful, objective, and reliable research as a foundational tool to assist in the development of strategies & tactics.
Other research firms say it…
But IMR can deliver the promise of making research relevant.
How?
- We have a core competency in strategic and tactical marketing.
- We utilize a proprietary, proven business discipline – Continuum Marketing™ – to effectively link research data to marketing strategies and tactics.
- The foundation for all questionnaire design and analytics is executed by experienced, “been there done that” senior marketing professionals who understand that if research doesn’t lead to increased profitable revenue, it’s worthless.